ong peng chu 王炳智
Honorary Vice Chairman,
Strategic Advisor
Ong Peng Chu is a key driving force in Malaysia’s entertainment industry. He previously served as Secretary-General of the Music Council of Malaysia, Asia’s first board representative of the International Council of Performers’ Rights (SCAPR), board member of the International Federation of Musicians (FIM), Recording Industry Association of Malaysia (RIM), and the Music Authors’ Copyright Protection (MACP). He is also President of the Malaysian Music Empowerment Association (KITA) and Vice President of the Malaysia-China Performing Arts Federation.
In 1996, he founded Tin Can Music Ltd., promoting local original works performed by superstars such as Jacky Cheung, Andy Lau, Aaron Kwok, Anita Mui, and Sandy Lam.
He is also the mentor and former manager of “Asia’s Pop Diva” Shila Amzah, and successfully recommended Jeryl Lee Pei Ling to compete in the finals of Sing! China 2016 at Beijing’s Bird’s Nest Stadium, later guiding her to victory on Tencent Video’s The Next 2023. He also nurtured Malaysia’s rising star Masya, who won the Most Promising Newcomer Award at the Shenzhen Asian Music Festival.
Background
– Guest Speaker, WIPO (World Intellectual Property Organization) Music Copyright Conference– International Judge, Shanghai Asia New Singer Competition
– 2013–2015 Advisor, World Music Awards (Asia-Pacific region)
– 2008-2014: Manager/Mentor to Shila Amzah — guided her through Asian Wave 2012 victory and exposure in I Am a Singer.”
– 2018–2019 UNESCO-appointed Music Dream Ambassador 2019 ASEAN Master Class Music Producer Award
– 2019 The BrandLaureate Celebrity Icon of the Decade Awards
– 2016 – present: Manager/Mentor to Malaysian young pop diva Jeryl Lee Pei Ling, finalist of Sing! China 2016 (held at Beijing National Stadium, a.k.a The Bird’s Nest 鸟巢 ) and champion of Tencent Video’s The Stage 2023.
ashton chung 郑源隆
Founder & CEO
“Berklee-trained music producer and entrepreneur bridging the global entertainment industry with Malaysia’s creative frontier”
Ashton Chung is a Malaysian music producer, singer-songwriter, and multi-instrumentalist musician with international training and cross-market expertise. He graduated from the prestigious Berklee College of Music (Boston, USA) in Contemporary Writing and Production, and further honed his craft in classical vocal performance at the China Conservatory of Music in Beijing.
In 2025, he founded SWYM Entertainment Group, a diversified entertainment company with businesses spanning artist and talent management, music education, music production and publishing, film and multimedia scoring, and international cultural exchange and live events. Under his leadership, SWYM is positioned as a bridge between Malaysia and the global creative economy, fostering collaborations across Asia and worldwide creative hubs.
Beyond his entrepreneurial role, Ashton is also a sought-after vocal coach and producer, promoting the next generation of artists such as Sharon Lim and Zi Xuen, while continuing to expand SWYM’s influence in both established and emerging markets.
Sharon Lim 林晋妤
co-founder & creative director
“Artist, fashion/beauty influencer and creative visionary shaping next-generation cultural and lifestyle experiences”
Sharon Lim is a Malaysian singer, songwriter, influencer and creative entrepreneur whose work blends artistry with brand vision. As Co-founder and Creative Director of SWYM Entertainment Group, she drives the company’s creative strategy, artist incubation, and content innovation, ensuring that every project resonates with both cultural depth and global appeal.
As an artist, Sharon is building a distinctive musical identity that fuses cinematic pop, R&B, and cross-cultural influences. Her upcoming debut EP album, reflects her passion for storytelling and romanticism movement, extending into visual design, branding, blending with original music and interactive fan experiences.
Beyond music, Sharon is an influential content creator in the beauty, fashion, and lifestyle space, with a growing presence on Instagram and Xiaohongshu, where she connects authentically with audiences across Malaysia, Indonesia and Greater China and beyond.
With her dual role as both performer and creative leader, Sharon brings unique insight into how artistry, media, and culture intersect—positioning SWYM at the forefront of Malaysia’s creative industry and its expansion into global markets.
